Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions -- Dan Ariely, Paperback

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Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions -- Dan Ariely, PaperbackThe groundbreaking bestseller from iconic behavioral psychologist Dan Ariely, and the inspiration for the NBC show The Irrational "A marvelous book that is both thought provoking and highly entertaining, ranging from the power of placebos to the pleasures of Pepsi. Ariely unmasks the subtle but powerful tricks that our minds play on us, and shows us how we can prevent being fooled." Jerome Groopman, New York Times bestselling author of How Doctors

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One of the New York Times's 100 Best Books of the 21st Century - One of The Atlantic's Great American Novels of the Past 100 Years - A Kirkus Reviews Best Fiction Book of the Century - A Los Angeles Times Best Fiction Book of the Last 30 Years

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