Sports and Entertainment Marketing, 5e (eBook) Course_ELDL1N
$23.00
Description
Sports and Entertainment Marketing, 5e (eBook) Course_ELDL1NOverview: SPORTS AND ENTERTAINMENT MARKETING, 5E expertly introduces industry skills from market planning to promotions and selling with popular sports and entertainment industry examples as the foundation for learning marketing concepts. Crucial topics like the channels of distribution, global issues, customer service and economic principles make direct connections to real life businesses, famous athletes, and celebrities. ISBN: 9798214357188
Freberg shows students how to choose and implement evidence-based practices to guide their strategic campaigns
how to complete a well
the text continues to be cutting edge through the incorporation of engaging examples and Entrepreneur Spotlights
ISBN: 9781292304083
practical (focus on applications of concepts)
AU Course: 16SMGB113
a service benchmark
Unlike other texts on the market
from origins and philosophy to methodology
ISBN: 9781473796294
AU Course: BMIS110
It gives you complete control of your course--to provide engaging content
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