The Hard Sell: The tricks of political advertising

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The Hard Sell: The tricks of political advertisingAuthor: Dee Madigan Condition: Good. Inscription in pen on first page Paperback 206 pages What is unique about political advertising? Is it really all that effective in changing votes? And why does it have to be so annoying In this political marketing book, creative director Dee Madigan uses her trademark humour and down to earth approach to unveil the world of political advertising. Drawing on real life stories from her own recent Federal and State

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