MyLab Marketing with Pearson eText + Print Combo Access Code for Marketing Research

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MyLab Marketing with Pearson eText + Print Combo Access Code for Marketing ResearchFor global marketing courses. A conceptual introduction to marketing research Marketing Research presents basic statistical techniques for analyzing market data, while equipping students with relevant job skills. Emphasizing practical applications, the authors explore global forces shaping marketing research today, including technological and philosophical influences such as AI and big data. The 10th Edition was condensed to focus on the most

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