[LIVE -Aug 2024] Advanced Attribution Crash Course for Executives

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[LIVE -Aug 2024] Advanced Attribution Crash Course for ExecutivesA crash course in Advanced Attribution broken down into 2 sessions aptly designed for executives. Aug 26 & Aug 27 Mon & Tue 11: 00 AM 2: 30 PM ET 8: 30 PM 12: 00 AM IST Format: Live instructor led classes

Learn how to prepare datasets for various advanced attribution needs

A live and exclusive Masterclass from top experts in advanced attribution broken down into 6 sessions of experimental learning and hands-on approach to applying attribution in your industry

Data quality is the cornerstone of effective decision-making

Live advanced attribution crash course broken down into 2 sessions over the course of 2 days

read and interpret incrementality tests on media channels to understand contribution to business KPIs and true ROI of media investments

A panel of marketing experts and practioners discuss practical ways to unlock the value of your first party data

This course offers a comprehensive exploration of marketing mix modeling

Professor Palaniappan Ramu provides an overview of the most widely used nomenclatures

✔︎ Expand your sphere of influence and explore career prospects

model design

OTT and others for incrementality and scale potential

A tailored Masterclass on Advanced Attribution

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