Tequila Wars: José Cuervo and the Bloody Struggle for the Spirit of Mexico -- Ted Genoways, Hardcover

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Tequila Wars: José Cuervo and the Bloody Struggle for the Spirit of Mexico -- Ted Genoways, HardcoverAt the dawn of the twentieth century, Jos Cuervo inherited his family's humble distillery, La Rojea, in the Tequila Valley. Within a decade, he had transformed it into a complex national enterprise that would become Mexico's leading producer of tequila. Cuervo grew his kingdom of agave by acquiring thousands of acres of estates throughout the valley; he brought electricity and a railroad line to Tequila, so he could reach drinkers across the country.

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