Advertising and Promotion: An Integrated Marketing Communications Perspective

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Advertising and Promotion: An Integrated Marketing Communications PerspectiveToday, we are experiencing the most dynamic and revolutionary changes of any era in the history of marketing communications! This title reflects these changes and their implications for the marketer. McGraw Hill Connect ensures demonstration of marketing communications to real world scenarios with SmartBook, Video Cases, Case Analyses, Application based Activities and much more. This title contains Ethical, Global and Digital Social Media Perspectives

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